Shoptalk - Geneva Ness

Do you have a signature design style?

Yes, although it plays out very differently with each client and project. I love to design with a neutral color scheme, rich textures, and an abundance of understated patterns. Living in the Pacific Northwest where we don’t get much sunshine, I’m always focused on bringing as much natural light to every space as possible. I’m a big fan of starting with creamy white walls and concentrating on the architecture of the space, or creating more if it’s lacking. I also love to do a moody room, with dark blues, greens, or soft blacks to mix up the feel of the home.

When did you first become interested in design and what was the journey to eventually building your own firm?

I have loved interior design since I was a little girl, although back then it looked a lot different; arranging and rearranging the furniture in my bedroom, begging my parents to buy me new bedding, throw pillows, room décor, etc. I remember going to my friend’s houses and organizing and styling their bedrooms. When I got to college I thought I should have a serious career, so I got a master’s degree in education. It took me until adulthood to realize that doing what you love CAN be your career. After several remodels and house flips of my own I went back to school for residential interior design and started taking on real clients. My company was organically born from there. It’s been an incredible journey full of learning experiences that I wouldn’t trade for anything.

What kind of reaction do you hope to get from people that live in your spaces?

I want people to feel content and at ease in every space I design. My motto is “happiest at home” because I truly want my clients to love being in their homes more than anywhere else. I don’t want there to be any sofa that isn’t comfortable, or any object that can’t be touched. I strive to create spaces that are not only beautiful to look at, but are enjoyable to be in.

What are some of the current influences on your work?

I’m heavily influenced by English, Spanish, and Scandinavian design. I love the charm, and the use of wood and patterns in English homes, the textured walls, curves, and natural materials in Spanish homes, and the clean lines and simplistic design of the Scandinavians. I think my style is a mix of all those elements.

Do you have an inspiration board, and can you tell us what is inspiring you now?

I have so many inspiration boards going for my clients right now that I don’t have time to keep one for myself. If I did though, it would be full of creamy white plastered walls, inset wood cabinetry, statement light fixtures, reclaimed hardwood floors, natural stones, handmade tiles and unlacquered brass plumbing fixtures.

Favorite design detail of your childhood home?

The two extra-large picture windows that looked out over the street. I’d spend hours watching the neighborhood activities through those windows.

Treasured keepsake?

A box of antique books from my grandparents.

What are you working on at the moment?

Two whole-house remodels with stunning views of the Puget Sound, one main floor remodel in the heart of Woodinville wine country, and one new construction vacation home on the Columbia River. Makes for some incredible site visits!

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