Shoptalk - Tammara Stroud
You completed your studies in Fine Arts from the University of Washington, how have your studies influenced your viewpoint on design?
My education provided me with a foundation for understanding classical design elements and how to sculpt them. Interior design uses similar art principals such as the exploration of shape, color, and texture. I approach each project similarly to a blank canvas; one that has no boundaries aside from the harmony, balance, and proportion that the space deserves.
Outside of interior design, what are you currently interested in and how is it influencing your design thinking?
In recent years, I have been increasingly concerned with the impact that our human footprint has on our environment. We love to use vendors who utilize green practices. Where we can we will re-purpose cabinets, lighting, and reimagine vintage pieces.
Describe your design aesthetic.
My goal is always to create a space that continues to inspire, that is timeless in quality, and fresh in spirit. While working with my clients it is important not to bring my personal aesthetic alone to a project but to provide each client with a place of happiness for authentic living.
What were your goals when you founded your firm and how have they evolved?
My business started in my basement office with a goal to make a living while loving my work. It took a lot of hard work, odd jobs and networking to arrive at our studio and the amazing clients we work with today.
Can you recall the first time you were amazed by a well-designed space?
My father was a carpenter in the Portland area, he built custom homes by architects such as Willard K. Martin and Saul Zaik. One of his projects in Bald Peak was nestled in the trees, rural yet incredibly modern with lofty ceilings and exposed structure. The design and finishes were so contemporary, I felt a strong connection to the space.
When you enter a room what is the first thing you pay attention to?
I always look for the bones of the space and how we can best take advantage.
Do you have an inspiration board, and can you tell us what is inspiring you now?
Most things that truly inspire me aren’t something I can capture on paper. I find inspiration in some obvious places like a vintage fabric or the pattern of a leaf, and some less obvious like the human connection. Right now, I am intrigued by use of high pigmentation and layered patterns.
Favorite travel destination?
Paris, of course. The details in the architecture, the respect for historic structures, and the energy of their city are inspiration.
If you were magically given three more hours per day, what would you do with them?
I would focus on the balance in my life outside of work. I can always use more time to paint, exercise, and spend time with family.
What’s next?
This summer we have expanded formally into Portland, Oregon. Though we take on projects anywhere in the states, I am thrilled to be able to have a base in the place I have always called home.
For more information visit: www.tammarastroud.com
